![]() There’s a LOT of information created each day on social media platforms only ( not even counting blog posts, news articles, forums and review sites).Here’s a snapshot of the estimated amount of information circulating each minute in 2021 on Facebook, YouTube, Instagram, and Twitter. In 2023, this represents more than half of the world’s population.ĭata published and shared each day online. Something as simple as a word cloud will give you quick insight into what’s going on in social chatter around your topics of interest.This is the amount of social media users out there. Once you’re running a serious social media marketing program with measurable business results, you’re best off with social listening tools that deliver both data and insights associated with that data. These tools are free because they parse a limited number of data sources for results, and they're a good way to dip your toe in the water of social monitoring. Investing in a social media listening toolįor those of you just starting out with a social effort, there are free and freemium social listening tools out there. PR & Community Management: Are there key influencers or detractors worth engaging?.Crisis Communication: Ack! Hair on fire.Customer Service: What are your customers saying?.HR: What are employees, past and present, saying?.Legal: Research social sentiment on relevant issues, cases and events. ![]()
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